La Feminite was born out of a desire to simplify life for Australian women. Our founder, Ali is a busy wife & working mum and wished there were an easier way to ensure she never ran out of the monthly feminine products she needed! After searching for such a service, she discovered there was no one in Australia offering auto shipping of all the essential feminine products every woman uses regularly. With a passion for pretty things and beautiful experiences, Ali created an opportunity for women to simplify life whilst enjoying a luxe unwrapping moment that would receiving every day products that little bit more special.

La Feminite translates in English to mean “the femininity”. At La Feminite, we believe that the feminine heart is to be valued and that while the modern woman is strong and courageous, she can also flourish in her femininity.